Wayfair’s story flips the script on traditional TV measurement: instead of proving TV works, they’re using data to make it more efficient. From early reliance on iSpot DaaS and spike analysis to today’s sophisticated TV Conversions & Unified Measurement framework, Wayfair knows the power of optimizing conversion tracking, response metrics, and media mix decisions.

Join Kara O’Brien, Head of Brand Marketing & Analytics at Wayfair, to learn how the team shifted from a heavy dependence on high-conversion networks to a more balanced strategy by incorporating live sports, streaming, and broadcast.

Creative that converts is the creative that counts. Join Lindsey Woodland, SVP of Client Data Science at iSpot, as she shares how brands can use iSpot Creative Assessment to optimize their media plans, reduce waste, and maximize impact. Through real-world case studies, learn how actionable creative insights not only drive efficiency but also tie directly to business outcomes—closing the loop between creative strategy, validation, and long-term planning.

From big data infrastructure to Shoppable TV—CTV’s future is here. Join Jonathan Low, Senior Director of CTV Partnerships at The Trade Desk, Miles Fisher, Sr Director of Strategic Advertising Partnerships at Roku, Marc Dudzik, Partner Sales Executive for Global AdTech Partnerships at Microsoft and Emily Wood, VP of Business Development at iSpot as they dive into key CTV opportunities, including navigating privacy challenges, leveraging ID graphs for targeting, and the role of operating systems in shaping identity frameworks. The discussion will also highlight the latest ad format innovation wins, from Shoppable TV to immersive brand experiences in environments like Roku City.

As traditional measurement methods struggle to keep pace with shifting consumer behaviors, ad-first solutions are redefining how advertisers assess performance across linear and streaming platforms. Join an expert panel featuring Steve Hartmann, Head of Integrated Marketing at Experian, Dave Coleman, President at Ocean Media, Ben Beaty, Senior Manager of Marketing Analytics at LEGO and Mark Myers, Chief Commercial Officer at iSpot as they break down modern TV measurement and reveal their approaches to managing cross-screen reach and frequency, identity, competitive intelligence and much more.

Massive-scale attribution analysis sounds futuristic, but top media companies and publishers are using advanced cross-screen audience measurement to deliver on it today. Join Travis Scoles, EVP of Advanced Advertising at Paramount, Noelle Huynh, SVP of Measurement and Research at Warner Bros. Discovery, Kym Frank, SVP of Ad Sales Research & Data, FOX, PJ Gasparini, SVP of Insights and Measurement at NBCU and Stu Schwartzapfel, SVP of Media Partnerships at iSpot, as they discuss we how to apply TV and video analytics to link ad viewership to business outcomes, providing a full ROI picture across linear, streaming, and out-of-home. Learn how top sell-side media players are using advanced techniques to tackle fragmentation and achieve total audience measurement with greater outcome fidelity.

Despite CTV’s projected ad-spend growth of 10% through 2027, linear continues to drive most TV ad impressions, highlighting the challenge of effectively allocating dollars to minimize waste and reach their audience. Dive into new research with Monica Longoria, Head of Marketing Insights at LG Ad Solutions and David Coletti, VP of Sports Insights and Strategy at iSpot as they underscore the need for more precision in media planning - as well as ways to get there.

Discover iSpot’s groundbreaking study for LG Ads, The Efficiency Curve, revealing best practices for optimizing media mix across platforms to boost conversions and drive stronger performance with cross-screen TV and video campaigns.