Join iSpot and leading brands, agencies, and networks in person in New York City on April 9th, 2024. Gain invaluable insights from industry peers and thought leaders as they tackle the toughest TV and streaming advertising challenges using iSpot currency-grade measurement. Learn how innovative advertisers are bridging measurement gaps between creative, audience, and outcomes, to get ahead – and stay ahead – of their competition.
Industry sessions will showcase how media buyers and sellers are taking control of constant change to deliver maximum audience and creative impact, and how a unified video ad measurement strategy can elevate brand and business outcomes across all industries. Â
The Great Unification is on, and you won’t want to miss this chance to hear how industry leaders are embracing unified measurement to unify advertising, all in one afternoon!
The TV ad industry is grappling with unprecedented fragmentation across viewership and content, making it increasingly difficult to drive ad effectiveness. However, innovative advertisers are tackling these challenges with unified ad measurement across creative, audience, and outcomes. Hear how creative strategies intersect with audience engagement to drive impactful outcomes in today's complex media environment in this opening keynote with Sean Muller, iSpot Founder and CEO.
Unravel the secrets behind the iconic Guinness ad campaign starring Jason Momoa, delving into why the creative is one of the highest-scoring alcoholic beverage ads of all time. Join Aamir Raj, Senior Brand Manager for Guinness at Diageo, and Peter Daboll, Chief of Strategy and Insights at iSpot as they discuss how Diageo leverages iSpot Creative Assessment to test and refine Guinness ads. Learn about emerging creative trends within the dynamic alcohol industry and glean actionable insights on how Diageo is crafting captivating TV ad campaigns.
Join industry titans Matt Sweeney, Chief Investment Officer at GroupM, and John Halley, President of Paramount Advertising, alongside Sean Muller, Founder & CEO of iSpot, for a thought-provoking discussion on the future of advertising. Delving into pressing topics such as streaming, outcomes measurement, identity, and the evolving media landscape, this session promises insights into how these influential leaders are navigating the rapidly changing advertising ecosystem. From harnessing the power of streaming platforms to redefining outcome measurement, this conversation will offer invaluable perspectives on the challenges and opportunities shaping the future of advertising.
From shifting viewer behaviors to fragmented platforms and walled gardens, streaming advertising is riddled with complexities. Learn firsthand from leading brands about innovative measurement strategies for overcoming these hurdles, and the specific metrics and insights they find most valuable in assessing the effectiveness of streaming campaigns.
Laura Schmidt, Sr Media Director, University of Phoenix
Michelle Moore, Paid Media Video Lead, IBM
Kyler Blackmore, Media Director, Balance of Nature
Ross Ramunno, VP Cross-Platform Research & Analytics, CBS
Learn firsthand how Experian overcame media fragmentation challenges to make impactful cross-platform ad optimizations and stay ahead of the curve. Gain actionable insights and strategies from Doug Paladino, CTV & Programmatic Lead at PMG, for boosting cross-platform ad efficiency from real-world measurement use cases.
Join Youssef Ben-Youssef, Head of Ad Platform at Roku, Logan Kingman, Director of Business Development & Strategic Partnerships at LinkedIn, Doug Hurd, Sr. Director BD, Strategy & Ventures at Microsoft and Jonathan Low, Senior Director CTV Partnerships at The Trade Desk in discovering why outcomes have become pivotal in this buying season's storytelling narrative. Gain insights into the varying interpretations of working towards a multi-currency future between publishers and DSPs. Don't miss this dynamic discussion to explore the frontier of innovation in measurement for digital publishers, identifying key areas for exploration and advancement.
In an era where data is reshaping TV advertising, Kyle Tassinari, Head of Marketing at DriveTime, will share best practices gleaned from DriveTime's success leveraging iSpot Unified Measurement to improve cross-platform ad performance. Learn how DriveTime measures true incrementality, optimizes frequency, and capitalizes on shifting consumer behaviors across linear and streaming. Discover actionable tactics to refine your TV marketing approach and unlock new opportunities for growth.
We are excited to be back in person in NYC. Meet us at the 5th floor of etc.venues 360 Madison (entrance located by 45th street). Look out for one of our iSpot representatives to greet you in the building lobby.Â
At TV Disrupt you can expect fast connectivity through free Wifi, fresh food prepared by a highly talented team of in-house chefs and a centralized location within walking distance to luxurious 5th avenue, Rockefeller Center and Grand Central Terminal.
etc.venues 360 Madison
360 Madison Ave, New York, NY 10017 - 5th Floor
From JFK, take an uber or cab for 50 min drive to etc.venues 360 Madison. If you wish to take the subway you can follow the signs to the Airport Airtrain and take the Green line with direction towards Howards Beach Station. Once in the subway station, take the blue A or E line with direction towards Manhattan. If you take the A line, you will need to transfer at Fulton Street to the Green line and exit at the Grand Central -42 stop. Walk for about 7 minutes and make sure to enter through 45th street.Â
Nearby parking:
SP+ Parking | 200 Park Ave Viaduct, New York, NY 10166
Central Parking | 46 E 44th St, New York, NY 10018
Please register here to secure your space for TV Disrupt 2024. The event will be held at etc.venues 360 Madison, entrance by 45th street.
Uber or Cab: 50-min drive to etc.venues 360 Madison.Â
Subway: Follow the signs to the Airport Airtrain and take the Green line with direction towards Howards Beach Station. Once in the subway station take the blue A or E line with direction towards Manhattan. If you take the A, you will need to transfer at Fulton Street to the Green line and leave at the Grand Central -42 stop. Walk for about 7 minutes and make sure to enter through 45th street.Â
Yes, please email events@ispot.tv if you want to submit a speaker nomination or topic.Â
Please indicate any allergies in your registration form. You can email events@ispot.tv for questions or accommodations.
Get in touch with us at events@ispot.tv
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