Step into the future of TV and video ad measurement in the vibrant setting at Casa del Mar. This iSpot-hosted event is a convergence point for leading marketers, offering an afternoon filled with deep insights on how unifying creative, audience and outcome measurement across social, digital, streaming and linear unlocks peak ad effectiveness. Get inspired by the latest trends, success stories and perspectives alongside industry peers. Space is limited – secure your seat today.
Event Details:
Date: Thursday, November 7th, 2024
Time: 3:30 - 7:00 PM PDT
Location: Casa del Mar, Santa Monica
- Discover new insights in creative, audience and outcome measurement, with topics ranging from omnichannel video strategies, sports media investment considerations, advanced audience targeting, creative outcomes and more.
Learn how collaborative creative and media teams operate from the same measurement playbook to consistently exceed their overarching campaign goals.Â
Post-session, connect and converse with other marketing leaders while sipping on refreshing cocktails right next to the water.
Get a taste of the creative recipe behind the standout video ads from Jack in the Box and Del Taco. Join Tom Johnson, Sr. Director of Consumer Insights & Analytics, Elizabeth Paz, Sr. Manager of Consumer Insights, and Stuart Mueller, Manager of Consumer Insights at Jack in the Box, alongside Tyler Wade, GM of Creative Insights at iSpot, as they reveal how the team harnesses customer insights, celebrity partnerships, and competitive intel to drive brand recognition and innovation across both Jack in the Box and Del Taco brands. From balancing product visibility with storytelling to measuring the impact of their creative decisions, you'll uncover the strategies that keep these brands ahead of the curve in the fast-moving competitive marketplace.
In this engaging fireside chat with Catheline Leung, Senior Director of Brand Media at Ancestry, she will reveal how Ancestry leveled up its TV and streaming ad measurement playbook. Catheline will reveal key insights from tackling challenges such as achieving incremental reach and breaking down data and team silos. Additionally, learn how custom data and iSpot’s cross-screen measurement enable Ancestry to link media spend directly to business outcomes. Whether it’s driving success through sports investments or content partnerships, you’ll gain an exclusive look into how Ancestry optimizes its media strategy and prepares for the future of TV advertising.
Take a closer look at the partnership that's transforming the streaming ad measurement landscape. Join us for an insightful fireside chat with Ziggy Zografakis, Director of Ad Product Partnerships at Roku, as we dive into Roku’s expanded partnership with iSpot. Ziggy will explore how this collaboration is driving innovation in cross-platform TV measurement and delivering new opportunities for advertisers. Ultimately, learn about the advantages iSpot brings to Roku’s ad measurement capabilities as we break down the partnership.
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