Step into the future of TV and video ad measurement in the vibrant setting at the Chicago Winery. This iSpot-hosted event is a convergence point for leading marketers, offering an afternoon filled with deep insights on how unifying creative, audience and outcome measurement across social, digital, streaming and linear unlocks peak ad effectiveness. Get inspired by the latest trends, success stories and perspectives alongside industry peers in the heart of Chicago. Space is limited – secure your seat today.
Event Details:
Date: Tuesday, October 1st, 2024
Time: 3:30 - 7:00 PM CT
Location: Chicago Winery (739 N Clark St)
- Discover new insights in creative, audience and outcome measurement, with topics ranging from omnichannel video strategies, sports media investment considerations, advanced audience targeting, creative outcomes and more.
Learn how collaborative creative and media teams operate from the same measurement playbook to consistently exceed their overarching campaign goals.Â
Post-session, connect and converse with other marketing leaders while sipping on local craft beers and premium, small-batch wines made in house at Chicago Winery.
White Claw aimed to make every second of their ad investment count on the Olympic stage. To tackle this challenge, the brand created gold-medal-worthy video assets for the high stakes event. Hear from Vanessa Bufalino, Head of Consumer Insights at Mark Anthony Brands, about how they aced video ad impact using iSpot Creative Testing, ultimately resonating deeply with consumers and maximizing brand impact during the 2021 games.
Curious about navigating streaming ad chaos? Join Jackson Godard of BISSELL and Steve Murtos of iSpot for a fireside chat on BISSELL’s journey into streaming. What started as an exploration of a new channel quickly revealed a critical blind spot—lack of transparency into ad performance. Discover how this challenge led BISSELL to embrace iSpot’s Unified Measurement, driving smarter media optimizations, better outcomes, and a more informed TV ad strategy.
Join Chris Hastings, Senior Media Manager at CDW, and Meghan Grienenberger, Senior Director of Brand Partnerships at iSpot.tv, for an insightful session on how CDW drives media success with iSpot. Discover how CDW optimized their recent campaign through targeted advertising during March Madness for peak performance. The session will also delve into the strategic integration of data with tools like The Trade Desk, highlighting how CDW refines audience targeting, maximizes reach, and balances media buys for greater impact. Throughout the discussion, participants will uncover how these actionable insights can enhance their brand's media strategy and drive measurable results.
California Residents exercise your rights under the California Consumer Privacy Act here.
Do Not Sell My Personal Information
